Feb
26
Yahoo opens search to third party data — the start of something more?
Yahoo is announcing that it will let companies introduce their own data to Yahoo’s search results — a significant first step toward giving third parties access to its search engine. The move could lead to more traffic at partner sites, as well as a competitive search advantage for Yahoo against dominant rival Google.
In an example given by Yahoo, review site Yelp can submit data about say, a restaurant review to appear within the search results (screenshot, below). The Yahoo…
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