Jan
14
The Pipe Is Only Dumb If You Make It That Way
Over on GigaOM, Chetan Sharma has a guest column called The Operators vs. the Media Brands that’s well worth a read. He talks about how the two industries are converging, but how difficult it is for operators to become media companies, despite their comments to the contrary. The biggest point I took away from it came from this passage:
To be successful over the long term, operators need to focus on the unique elements that only they can provide — such as location, presence, user profiles…
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