Dec
13
BusinessWeek Figures Out That Analyst Predictions Are Mostly Worthless
A piece on the BusinessWeek site today, called “Mobile Ads: Not So Fast” caught my eye:
Ads on cell phones have long been hailed as the next big thing. But flipping through industry forecasts, Didier Kuhn says, “I don’t believe the figures I am seeing.” And he doesn’t mean that in a rah-rah kind of way.
Kuhn, CEO of a mobile advertising company acquired by Microsoft (MSFT) in May, views most analyst predictions as way too rosy. Gartner (IT) expects $11 billion in global revenue…
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