Dec
1
Research Note: Google vs Beacon, Or Why Advantage is in the DNA
Lately, I’ve been talking to a lot of people about Facebook, Google, good vs evil, and the essence of advantage.
The easiest way to understand what good is, and why it’s powerful, is through the counterfactual.
Why didn’t Google launch a Google Beacon? After all, it has vastly more data than Facebook, and, because it’s Google every retailer, publisher, advertiser etc under the sun would scramble desperately to join.
A Google beacon might transmit details of your searches to your friends,…
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