Nov
28
The Long Tail, 2007 Edition
Is the tail a suckers’ game?
It’s a stunningly backwards questioning to ask, but let’s discuss for a sec anyways. Four very basic points.
1) There’s less and less money in the head (just ask film studios or record labels). But the total pie isn’t shrinking. So value must be shifting along the tail, qed.
Of course, that’s exactly what Google’s income statement tells us.
2) It’s a bit ironic for someone making money from the tail to be questioning the revenue potential of the tail. RWW…
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